The Madness of Meetings
Does your heart leap with joy when you see a meeting scheduled in your diary? Chances are, the answer is “No”. And you just trudge along to meetings because you “have to”. Pre-historic Stuff Cave drawings show that man, essentially a social animal, has been doing things in groups since prehistoric times. Like hunting. Fighting. A spot of sacrifice. Now all that sort of group activity took a bit of planning. So presumably, Stone Age man had meetings. A meeting culture – one hour or else… There was one golden rule in a large manufacturing company that I worked in. Meetings could only […]
Read MoreManaging and Marketing Your Facebook Page
What do your prospects and customers want to know most? If you have a Facebook page for your business, you need to develop a strategy to make that page work for you. Ready, Set, Post! If your business is well established consider what top two or three questions are most often asked about your product or service. Use your Facebook business page to begin answering those questions. The Facebook page should attract interest and build awareness for your brand, but is not the ideal place to close the sale. Clear contact information, and links to your business website should provide […]
Read MoreSetting Up Your Business Facebook Page
Your Facebook business page can attract attention and customers for your business – but only if it provides interesting information that helps people meet their personal or business objectives. Before You Start, Consider Your Audience Before you launch your Facebook business page consider what audiences the page will serve and what content they will appreciate most. What challenges will your audience face in the coming year? What are common buying considerations in your industry that you might be able to address right up front? Success for brands on Facebook means being helpful and providing value to fans of your brand. […]
Read MoreHow to get your customers to join your sales team
Are you encouraging your customers to be on your sales team? They could be the best sales people you’ll (n)ever recruit! Pictured above: Paul Kelly, the Kilmore Cottage guest-who-blogs, with his family REPEAT BUSINESS A few weeks back, we stressed the importance of repeat business and how to encourage it in “Repeat Customers are Gold; How do you close the Golden Sales Loop?” Let’s assume you’ve got the whole Golden mix right, you’ve got a great product, you provide a great service, you keep in touch with your customers and you have indeed closed the Golden Sales Loop. You’ve got repeat customers. Excellent! NEW BUSINESS […]
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