Race ahead in your Business with 6 Free Online resources
How Google Places can bring you business Google places huge emphasis on local search. For example, if you are looking for a hair salon, you are also most likely to couple your search request with the name of a town or area, as you will be looking for a salon in a specific area, and not a list of all salons in the world. How are you found? I travel around Ireland quite a bit for work. I sometimes end up staying in an unfamiliar town at short notice. I tend to use the search results returned by Google places, […]
Read MoreBeware the Mathematician’s Answer
Internet Marketing Doesn’t Work in Straight Lines Why we need to start overlooking the “obvious” and start with the basics is covered in this guest post by David Quaid of Primary Position, one of Ireland’s leading Search Engine Optimisation, (SEO), consultancy firms. It always starts with a question. The most common question I’ve ever been asked is this “If I do this, this, that and that, will I rank on Google?” It’s also the one question I’m least likely to be able to answer with anything else but “How would I know? You haven’t told me what you want be found […]
Read MoreHiring a Professional; 10 Tips for spotting a Professional Turkey
Top 10 questions about Social Media for Business Many businesses rush into social media, simply because they can and because it’s “free”. This article outlines 10 questions you should answer for your business when evaluating your social media strategy. Getting social with Wexford Management Forum It was a pleasure to meet a huge range of Wexford entrepreneurs at last night’s seminar which I delivered on behalf of Wexford Management Forum. The content of the seminar will form the basis for several future blog posts, both here and on other blogs that I write for. If you would like to find […]
Read MoreBack to Basics: Two Simple Tips to make it easy to buy from you
Getting the most from the internet for your business Wexford Management Forum will be holding an evening seminar on “Getting the most from the internet for your business” on April 5th, 2011, at 8pm in the Ferrycarrig Hotel, Wexford. Evening Seminar “Getting the most from the internet for your business” Date Tuesday, April 5, 2011 Venue Ferrycarrig Hotel, Wexford Time 8:00p.m. Fee €20 (Half price entry for 2nd or more attendee per company / business) Booking Download and follow instructions: Booking form – Getting the most from the internet for your business According to the European Consumer Commerce Barometer, (April 2010), […]
Read MoreYour Business, Your Price – Do you value YOUR Brand?
Good catch! How to handle a negative brand mention It’s never nice to read a negative review of your business. How do you react to that? This post looks at how a brand turned one dismissive tweet into a positive message. In and out of control It’s human nature to dislike negative reviews. We don’t like being told we’re not that good actually. But, like it or not, we can’t control what other people say about us. All the blogs, discussion boards, review sites and social media forums, such as Facebook and twitter, give our customers and clients lots and […]
Read MoreHow stupid is your website?
Honestly – is your company priceless? You will make mistakes. Expect that others will too and judge each proposal on its own merit and not by the reputation of the author. “Yes” to Invest? If you are investing time and / or money into a company or a project, what is most likely to make you say “yes”? In all probability, the main promoter of the project is going to have a huge influence on your decision. “People do business with people”, after all. But you should find a way to evaluate an important investment that removes emotion from the equation, and ideally […]
Read MoreAsh to Cash; Make a Customer Not a Sale
twitter for beginners Twitter is not work. (For most of us). It’s a network. And it can be a great business tool. twitter beginners workshop in Wexford Why tweet? If you are a small business owner, tweeting will take precious time. It takes time to learn how to use it effectively. It takes time to build a network. And it takes time to tweet. Is it worth it? For some, the answer will be yes. And for some, the answer will be no. If you do decide to devote time to twitter, perhaps you should consider if you can forsake other time-consuming […]
Read MoreHow to Avoid a $59 Billion Spreadsheet Error
3 Tips to lead your way to Profit There are many small but significant actions available to business leaders or managers to generate profit. This post outlines three easy profit boosters for the small business leader. 1. Act like an employee Think of how your work ethic and actions are perceived by your employees. If work begins at 9am for them, and you stroll in at 10:23am, they may perceive you as a slacker. Of course, they won’t realise that you probably worked until 2am doing the VAT (tax) returns… Similarly, if you operate a cash till, don’t just help […]
Read MoreOur Business Motivators Revealed
What Makes a Business Successful? “Management is nothing more than motivating other people.” Lee Iacocca, Former president of the Ford Motor Company and Chrysler Corporation. The most fundamental component of organisational success is the leader. The leader defines an organisation whether that organisation is a business, a charity or even a school. School – a nursery for Business Leaders Last November, I attended a prize giving ceremony in Waterford Institute of Technology (WIT) for Junior Certificate students who had achieved “outstanding excellence” in their business examinations. The number of students who achieve an “A” grade in business studies is just […]
Read MoreTop Twenty Business Tips as voted by you
Last week we asked twitter for top business tips for our tourism business group. We got more than…
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